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You have no doubt looked into various ways and means to attract, engage and convert customers to ...

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Amazing yet true, the proliferation of user-generated content or “UGC” has almost become phenomen...

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Kolkata or Calcutta, the Empire’s Second City after London that had gone into decades-long hibern...

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Let us face the facts. With the preponderance of support for Britain exiting the European Union (...

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While this post will introduce you to the basic principles that work behind creation of Effective...

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SEO is quite relevant, even in today’s digital world, if you go by the facts and not the fiction....

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As websites grow in profusion everyday, so develops website marketing techniques adopted by vario...

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 As we all know, B2C (Business to Consumers) refers to transactions between a business and end-us...

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For present day marketers, Cyborgs (a compound word derived from cybernetics and organism) seem t...

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Gone are the days when companies commanded consumers about their brands. With the digital marketi...