The Long and Short SEO Strategy Post Penguin Update

Penguin update 2.0 has hit thousands of websites all over the world while site owners are trying their best to find ways and means for survival. Here are some tips and strategies on this dodgy topic.

Tips (For Off Page SEO Strategy)

Encourage more : Guest Posting :: Content Marketing :: Link Wheel :: Forum Posting :: Blog Commenting :: Social Bookmarking.

Beware of: Low quality links : Over optimization of Anchor text :: Keyword stuffing :: unethical SEO tactics.

Identify the toxic links : Initiate Link-removal campaign :: Get rid of hidden links and hidden texts (both Black Hat tactics).

Create Link Building Graph : Improve upon your Anchor Text quality:: Invent new Link Building behavior:: Stay away from unusual Link: Insist on indexing:: Nofollow should be encouraged: Try to be more Social. Devote more energy on Social Network:: Try to get competitor’s Backlink:: Link from Content or Post active in community.

Try to match yourself with the Facebook era : Make your profile or page more natural:: Make use of ‘Build Audience’ feature of Facebook Page.

Optimize your Title : Use 3 words or more in your preferred keyword or phrase:: use keywords in your Tags:: Manage Likes & Comments: Use vagex.com and u2bviews.com.

Strategies (For doing SEO after April 24, 2013)

On Page SEO strategy

It may still be a good idea to use your principal keyword in the title of your post, the URL  and H1 and H2 tags not less than once and not more than twice but when it comes to the Content, make sure that it does not exceed 3%. If you are using Firefox, install ‘seoquake plugin’ for checking your keyword density. Alternatively,

As for internal linking, even though its a good idea to link the inner and relevant pages of the website, yet overdoing it will be harmful for your ranking. In any case, a page with too many internal links will not only look wacky but also no good for the search engines. Also, never try to link irrelevant pages as this is strongly detested by Google.

Off Page SEO strategy

As for backlinks, forget about your earlier notion that any and every backlink will be considered valuable for your ranking. The new Penguin filter has squashed such concept for good. In fact, it has laid down some new formulae for backlinks that are built with main keywords as the anchor text. Although Penguin hasn’t actually given any ruling on it, the following rate or percentage will provide some idea of its verdict. (Incidentally, it hints upon using anchor text cautiously, refraining from its over optimization.) And now the formulae:

 

Links from irrelevant webpages are penalized

In order to reduce spam, Google Penguin has taken steps by penalizing links that are imported from irrelevant webpages. Also, more emphasis is given towards quality than quantity of links. Of course, there are a number of sources from which you may get quality relevant links, such as:

  • Blog commenting with relevant content (Quality inbound links, Deep links for your website).
  • Participating in forums related to your niche
  • Guest posting at authority blogs
  • Through creating your own web 2.0 properties.

Conclusion

Build lesser links but put more emphasis on quality links to keep Penguin happy. Also, don’t try to build all your links in a jiffy. Build 100 links today, check them up and then go for the next lot 2morrow. Remember, Google Panda updates are not meant for punishing you but to improve upon your optimizing trends.

 

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