Unlike the Cola Wars which are a form of campaign of mutually-targeted TV advertisements and marketing campaigns since the eighties between soft drink makers, the Coca-Cola Company and PepsiCo, the battle of Facebook vs. Google just makes it difficult for advertisers to decide as to where they should focus their attention. Incidentally, advertising and generating brand presence on Facebook has various other advantages and needs a totally different approach as compared to advertising on Google Adwords.

Google Adwords vs. Facebook Ads

Well; before coming to a conclusion, it may be prudent to check out the likeness and unlikeness or similarities and dissimilarities in regard to both, so that the decision can become more practical.

Likeness or Similarities

Facebook and Google both have tremendous potential audience, while they are primarily PPC advertising channels, too. Also, Facebook and Google each provide paid advertising models, over and above free online marketing tools, such as Facebook Fan Pages and Google+ Business Pages. Even though these pages are freely available to marketers yet they are considered very good venues for promoting products or brand. However, advertisers generally use Facebook and Google according to their needs – one for promoting the usefulness of a brand and the other for selling a product.   

Unlikeness or Dissimilarities

Unlike any Google search session which can be pretty short, Facebook sessions tend to last longer and so are always preferred for building brand awareness or for dispatching any specific message. Facebook, incidentally, allows advertisers quite a few excellent targeting options that include creating messages for different groups, such as college alumni groups.

Facebook or Google: which is Better for Advertising?

Studies reveal that, in comparison with Facebook, Google is the better choice for display advertising for the simple reason that it commands far more superior CPC performance, enhanced ad targeting options and an unbelievable array of ad formats that can never be beaten by Facebook. Nevertheless, one should try out both to realize which suits best for any brand or product.

Facebook vs. Google Plus: Why Google+ Grows in Value

Admittedly, Facebook has taken the hot seat when it comes to elaboration of data relating to popular movies, best sellers, TV shows, etc for advertisers to use, but then Google isn’t allowing the grass to grow under its feet. As a matter of fact, Google+ is already making it easier for Google to collect lot more personal user data, and with users staying logged in to their Google account as they surf the web or check their email, it may be surmised that Google’s user data will soon overtake that of Facebook in terms of value. However, it may be worthwhile to note the basic difference between Google and Facebook. While Facebook offers a unique service for businesses to connect with users on a social, personal level sans any hassle whatsoever, Google helps people in their search for anything under the sun. So far no one has been able to beat Google’s leviathan search engines that reigns supreme in the IT world.