A straightaway answer to the above query would be a simple one, such as Google’s choice in naming its Android apps after confectioneries. Moreover, it was done in alphabetical order. Thus, 1.5 was Cupcake, 1.6 was Donut, 2.0 was Éclair, 2.2 was Froyo, 2.3 was Gingerbread, 3.0 was Honeycomb, 4.0 was Ice Cream Sandwich and 4.1 – 4.3 was christened Jelly Bean. The next version of Google’s mobile OS, i.e. 4.4 obviously followed the same alphabetical pattern, i.e. with K and the choice was KitKat.

However, Google has commented about this upcoming release as “It’s our goal with Android Kitkat to make an amazing Android experience available for everybody”.

So far as trademark issues were concerned, there wasn’t much of a hitch as Nestle had no objection towards use of their popular product of the same brand name. What’s more, they have teamed up with Google in a novel way by creating a new wrapper for their popular chocolate wafers with android.com/kitkat website address.

“We’re excited to announce this partnership with Android, the world’s most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break,” said Patrice Bula, Nestlé’s Head of Marketing.

“KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.”

To mark the release of Android KitKat, more than 50 million specially branded KitKat bars will be available in 19 countries including Australia, Brazil, Germany, India, Japan, Dubai, Russia, the United Kingdom and the United States.

The packs will lead consumers to the website android.com/kitkat where they will have the opportunity to win prizes including a limited number of Google Nexus 7 tablets, and credits to spend in Google Play, Google’s online store for apps, games, music, movies, books and more.