The Internet, today has not only helped people inhabiting different parts of our lonely planet to interact with each other in a jiffy but has also opened the floodgate of globally oriented new and novel business ventures like never before. Take for instance, the making and marketing of mobile apps. You can start this profitable business sans much of a fanfare, selling your apps all over the world and make money out of it. But let me give you some tips that will help you more in reaping a better harvest.

To begin with, you need to localize your mobile apps to suit users living in different world countries. The initial process in this maneuver, however, involves modifying your layout to accommodate transliterated text, translating the content and, if you are a perfectionist, altering the color of images in order to remain culturally inoffensive to larger number of people. However, this also involves some practical problems. For example, when translating from English to German, the words become at least 30% longer and so needs to be contained suitably.

People Prefer Apps that are Suitable for them

What happens when you gift a copy of Shakespeare’s Romeo & Juliet to an 18 –year old Brazilian beauty? She would probably use the book as a paperweight or sell it off to a roadside dealer. But what happens when you present her with a copy of the immortal classic translated into Portuguese? She will treasure it for life. The same is true with mobile apps. For a person who does not know English, an English language mobile app would be nothing but a pain in the neck for him/her. So, if you intend to market your apps internationally, you need to see to it that these are available in several European languages. Localization, incidentally also means using local idioms and phrases that are common to that lingo. You may also have to break the geographical barrier, if so needed to give local flavor to your app.

Localized Mobile Apps elicit better Feedback

Feedbacks, as we all know, are essential for development of any product. Apps converted into multiple languages elicit far more number of feedbacks as compared to those that are available only in English. The reasons are simple, too. Smartphone owners living in Latin American countries often find joy in expressing their satisfaction and pleasure in using mobile apps created for their own purposes. What’s more, localized apps routinely receive more reviews from different parts of the world, which in turn works as excellent ad material for your product.

Bottom Line

By posting your offering globally, you will help your business grow faster, increase your customer base, and develop good rapport with foreign customers, which will also help improve your reputation as a competitive player in the industry.