Bitly is the most functional link shortening platform that simplifies the process of using links in textual content, by compressing large and complex looking links into tiny “Bitlinks”. The platform also offers some sophisticated features, allowing content developers to customize, share and monitor their links, so that they have ample chance to optimize their content.

Bitly is the top most URL management program that has some significant features, allowing content developers to customize, share and monitor their links, so that they have ample chance to optimize their content.

What Is A Link Shortener

Links are an important source of sharing information digitally. And when working with links in textual content, whether it is for content marketing, web content, social media posts, or emails, long URLs tend to make the content look complicated and even spammy.

Moreover, space constrain is also a matter of concern. If your links take up the larger part of the content that is required to be short, there is little room for creativity, which is essential in digital marketing. This situation is most relevant about Twitter, which maintains a 140characters word limit for its posts; so, there is hardly any space for using content and links together.

Link shortners, converts these large links into short 10-25characters, thus allowing more space and clarity for textual content.

How To Use

All you got to do is visit the website of the URL shortner, log in, and in the box showing “URL here” and click “shorten” or hit enter. That’s all.

Things You Can Do With Bitly

Customize Your Links— Customizing links mean that brand names or other integrating content can be used, by replacing the letters after “bit.ly”, and use a more meaningful phrase. This helps brands to get better authority over their links, and increase their CTR by up to 34%.

Mobile Deep Linking— This feature can identify different devices, and can optimize the links according to those devices. Thus redirect users to accurate landing pages with a seamless navigation and user experience.

Monitor Your Links— One can monitor the track performance of their links. Bitly provides significant insights of links on a daily basis that enables content marketers to understand the best quality links and have a consistent marketing strategy, to reach out to their target audience.

Conclusion

Bitly is one of the oldest and trusted URL shortners, but there are many new programs you can try out, like goo.gl, which is Google’s very own program; others are Owl.ly, Deck.ly and Su.pr.