Brands are considering social media platforms to interact with its customers. These renowned companies use more than two channels simply to connect with their clients. It is not possible to discuss the behaviour trends of these social media users based on their location. Consequently, the focus of the blog is to create awareness among the business operators on the correct timing for posting on social media websites.

 

Varied platforms and user characteristics

Each of the social platforms has a distinct appeal and users log into them at definite time intervals. Let us go through some of them for getting an idea about the correct time of posting so that businesses can achieve significant recognition.

LinkedIn

This social media platform is a professional network mainly for the business professionals. With the escalating usage of smartphones, half of the users are accessing LinkedIn through it. People mostly look for industry-based information from this exacting website. Hence, most of the users log into their profiles at least once in seven days. Since the platform is mostly used for knowing about the industry trends, it is feasible for the businesses to post during office hours.

Twitter

It is a popular microblogging platform, which is used not only in workplaces but also at homes. This social website is usually checked out for knowing about the trending subjects. Therefore, the working section generally makes time for it in their break times (12 pm-3pm). The mentioned timing is suitable for B2B (Business-to-Business) trades but for B2C (Business-to-Consumer) ones, the apt timing for posts are on weekends.

Facebook

Since it is the biggest and most popular social media platform, Facebook users are found to visit the website on both weekdays and weekends. Be it on their laptops or on their smartphones, a Facebook user spends almost an hour on the platform. Businesses that rely on this social media website for promoting their businesses, post at 1pm because maximum shares occur at this specified time. On the contrary, for getting more clicks, 3pm is the best time for posting. However, to engage the audience, 8pm on Thursdays is the perfect hour of the day. As per the findings of a survey, for grabbing the attention of majority customers, off-peak hours are mostly suitable because rivalry from other brands is the least.

Instagram

Since the social platform is based on mobile phones, users are active almost all the time. Hence, businesses have experienced a positive outcome by posting on it anytime of the day. Even though the majority of the brands post their valuable marketable content during office hours, it is anticipated that off work hours could lead to better engagement. Like most of the social media platforms, you can post your content between 6 am until 12 pm because people go through Instagram even in the early hours. It is easy to grab the attention of the audience at this time of the day because competitors hardly post at this odd hour.

Pinterest

Women users mainly dominate this particular website. Therefore, businesses in fashion, food and retail cam get adequate attention from its users. Unlike other social networking platforms, Pinterest activity reaches the peak during weekends. Since Saturday marks the beginning of a weekend, it is the most appropriate time for posting.

Conclusion

A review of each of these networking websites shows that there is a particular time for posting. The blog post clearly indicates the correct timing for posting suitable marketing content on social media platforms. By taking help from these suggestions, any business can prosper in the online domain.