To begin with, Search Engine Optimization campaigns are not dime a dozen deals but are rather expensive issues covering numerous interlinked matters. Moreover, the results of such campaigns can not be measured overnight since these are essentially long-term projects. However, keeping a vigil on issues such as content creation, link building and social activities during the first few months gives a fair indication of the campaign’s elementary success rate. Website owners can also measure their success by keeping a check on the following issues.

Enhancement of Non-branded, Organic Traffic

Enhancement of non-branded, organic traffic is often considered as a positive indication that the SEO campaign launched by you/your agent is heading towards success. Visitors coming to your website through non-branded keywords have found you through search engines, even though they had no inclination of doing business with you initially. However, as your optimization process progresses, new links are built, fresh content sees the light of the day and your social presence is ever increasingly felt and as a result, your site gains more SEO value.Nevertheless, partly depending on your niche, your SEO development may either skyrocket in a few days, or take a slow but steady upward trend month after month. But even with the latter case, you do not lose anything. In fact, you gain gradually till after a year you see overall improvement. Say, with a minimum of 50 visitors a moth, you will find yourself surrounded by 600 extra visitors after a year.

Enhancement of Referral Links and Visitors

As more and more contents are built, either on your blog post or industry sites, you are automatically creating natural links. Blog posts on any popular niche can direct hundreds of visitors to your site in course of a few moths. And the beauty of it is simply unique. While you build or earn links, you may be surprised to notice the random growth of new referral links in traffic. For a check, you might as well take a peep through your Google Webmaster Tools account and download the current links to see whether there are any new referral links to indicate the progress of your SEO campaign. Google Analytics and Moz’s Open Site Explorer can also be helpful in this matter.

Enhancement of Non-branded Keywords Driving Traffic

Even if you have shortlisted some money keywords that you are so confident about, don’t make a mistake that these search phrases are the only ones that would be driving traffic to your site. An effective SEO campaign should cause to build organic traffic from numerous relevant search phrases for the simple reason that no two visitors are in the habit of searching the same thing in the same way. As a matter of fact, your website to be a viable result for a wide array of non-branded search phrases in order to connect with as hefty a customer base as possible. If you intend to check on this issue right away, take a peek at your Google Analytics, select a time frame of six moths prior to the starting of the SEO campaign and then compare it with today’s result – how many new non-branded keywords are showing up?  Obviously, the greater the number, better is the result of the campaign.

Bottom Line

Even though the ultimate goal of all marketing programs is the same – to increase sales, with online businesses, effective SEO campaigns are most critical. Unless your online visibility improves, your sales can never grow. And for that you need increase in traffic, referral links, non-branded keywords, to name a few. Only an experienced SEO company can provide you with all these life savers at one go.