As an online trader, have you ever wondered how a mobile website can really escalate your ROI? If not, it is high time that you know more about it, so that your return on investment can get a big shot in the arm right away. Incidentally, you must appreciate that in today’s digital world, your local business must have a mobile website. In case you are a cynic, you might wonder if this has got anything to do with the return on investment or more precisely, will a mobile website really help boost ROI? Well, there is but one answer to all your trifling queries – It will. Moreover, a mobile website will prove essential for your brand name, while it will go a long way towards your customer satisfaction. Here are some of the reasons.

• Click to call: Since internet connected mobile phones are very popular now, users can get in touch with you easily if you have a mobile-friendly website. A mere click will bring them to your online shop and probably close a deal, thus boosting your ROI.

• 24 x 7 access: Similar to a regular website, a mobile website too will attract visitors round-the-clock, thus allowing customers to shop any time of the day or night. Moreover, they can do so from anywhere – far and near from your location. Such opportunity will give you ample scope to increase your ROI.

• Better adaptability: Mobile websites (if appropriately designed) can adapt to most forms of mobile devices which gives you the opportunity to connect with customers you probably could never reach earlier. Needless to say, the same applies to customers reaching you. Either way, it can boost your ROI.

• Quick loading feature: Mobile websites are designed to load faster, as compared to the regular ones. Since most website visitor are rather quite impatient, they feel quite happy with mobile websites as they are apt to locate their search items faster and maybe close the deal then and there. Such moves, no doubt help escalate our ROI.

• Staying at the top: Smartphones and/or such hand held devices represent a phenomenal shift in how people shop and use the World Wide Web. Gone are the days when researchers had to sit glued to their desktop monitors for hours on end to locate their search objects. People on the go now depend mostly on their smartphones to serve all their shopping needs. However, you can reap a rich harvest in this digital marketplace if you have a mobile-friendly website of your own, thus staying at the top

• Location targeting: Mobile websites can provide a wealth of information about users’ location and interests. Tapping into this labyrinthine world of on-the-go computing literally corresponds to intercepting potential customers at the right moment, while taking advantage of your locality to gain their patronage.

• Postscript: Mobile access to the Internet is growing rapidly and as already exceeded desktop access. Nevertheless, this growth may presently translate into single digit penetration rates to a company’s domain, not reaching the Marketing Manger’s radar. However, it needs to be appreciated that a 10% access rate from mobiles may translate into 20%-30% share of search activity on a store locator.Incidentally, Jenny Gove, a user experience researcher at Google, wrote sometime ago on the Google AdWords Blog about mobile websites, “Mobile empowers consumers to connect with your business at any time and from anywhere, but are you ready to be there for them in the moments that matter? To truly meet the needs of your customers, your mobile site experience should allow them to quickly and easily find what they’re looking for without sacrificing richness of content.”