Yes; you have heard it right! Google has indeed unleashed its bloodhound in the form of Penguin 2.0 to locate and demolish all the bad fish that are responsible for vitiating the World Wide Web. They are prowling all over the internet in search of their prey and are on a war footing to find them out and to bulldoze them on sight. However, it might be worthwhile checking how vulnerable your website is to the latest Penguin update.

Incidentally, Google has started rolling out the next generation of the Penguin webspam algorithm v2.0 which has been completed as on May 22, 2013. According to Matt Cutts, spaceperson of Google, “about 2.3% of English-Us queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin”, he added, “varies by language, e.g. languages with more webspam will see more impact.”   

Tips on How to Avoid Penguin Penalty

• Check the backlinks first – In case you are having back-links in link-exchange program or in any other partner website, you will be running a risk. Moreover, you must ensure that all the back-links strictly follow Google’s quality Guidelines so that they are not considered as unnatural or abnormal links.
• Eliminate back-links from article directories, too – Back-links from article directories are no more considered as natural links. In fact, these currently come under the category of Unnatural Links. So, if you think you have any article or articles in ezinearticles.com or any such other directory with back-links, eliminate these forthwith to avoid being found by the Penguins.
• Supplement quality back-links instead – Good, natural back-links are as much appreciated by Google as the unnatural ones are despised by its crawlers. You can build high quality back-links through guest posting, provided you follow Google Webmaster Guidelines. It does not need a second pair of eyes to see whether a back-link is relevant or not. The best thing would be to ask yourself whether the link will serve any purpose for the reader. If not, discard it forthwith. And this way, you can earn not only earn good ranking but also be able to keep yourself miles away from the prying eyes of the Penguin.
• Eliminate articles and links from publishers – In case a publisher has published your ezinearticles carrying back-links to you, you also run the risk of attracting penguin assault. Most of these article directories permit re-publishing their content carrying back-links to the author’s website which earlier helped building page rank and search engine position. But the situation is quite reverse now.  In order to get the reprieve, ask the webmaster where the articles were re-published for removal of these. In case of non-compliance, get in touch with the host, requesting removal on copyright grounds.
• For heaven’s sake, perk up the quality of your Content – Remember, both Penguin and Panda give the highest importance on quality Content in awarding good search engine ranking and better search result position, while the reverse is equally true. So, you need to improve your Content by hook or by crook in order to evade their wrath. Pay handsomely to get a rich content, if necessary, cause a lot depends on that.