SEO-friendly Website Content Writing, to be honest about it, is totally different from magazine writing, press release writing or any other form of copy that highlights a product or services in that the whole objective here is to attract the reader in such a way that he or she will be compelled to purchase the product or hire the services. Even though it entails many facets, styles  and perhaps more ingenious vocabulary, the ultimate aim condenses in closing a deal. If, incidentally, you follow the current trend, that insists on ’more the merrier principle’ you will see that most website contents now are full length pieces containing 800 words or more. Here I may be permitted to use a recent quote that says:

“The first major difference that jumps out in the Yahoo results is the preference; Yahoo’s algorithm seems to have far more words on a page. The average number of words on a page for Google was 943 while Yahoo’s average words per page in the top 10 were 1305.” 

However, that does not mean that you will fill your page with high flowing adjectives or take your reader on a roller skating adventure but provide him/her with information that the person is really interested in. But there should not be an inch of provocation involved in it. It should flow like a mountain rill – dancing on its way through hills and dales, but to meet at a pool where a deal can be clinched. Meanwhile, it may be worth knowing more about the following issues that directly relate to Website Content Writing.

• What makes Web Writing so different
• What are key features of Website Content writing
• What makes Website Content Writing more effective
• Techniques to improve the writing style

What makes Website Content Writing so different?

The fundamental difference between writing magazine articles and that for the web lies in holding the attention of the reader. If you delve a bit deeper into the issue, you  are sure to observe that people read differently online as compared to, say, when they read anything in print. In the former case, the endurance part is almost zero while the reasons for it are galore.

The optics of reading from the monitor – the color contrast, the resolution, the light as also the fixed space and the angle of vision between the eye and the screen makes prolonged reading rather tedious online. Nevertheless, relief is also self-induced – the custom of placing hyperlinks in the web text conditions the Intereneter  to hop, skip and jump pages (topics too) when halfway through a paragraph.

Looking at it from a slightly different perspective, you may also observe that a potential customer, when reading a direct-mail brochure or a flier has to concentrate on it only since he/she doesn’t have a dozen of these that include those that relate to competitors, whereas one going through an online text has the advantage of using scores of links merely by clicking the ‘back’ button. So, what does it mean? It only means that your website content has to be so arresting or so un-put-downing that he he/she has to reach the end and being convinced, to close the deal.

What are the key features of website content writing?

Above all, effective communication spells success when writing website content. Even though there are a few key features that ensure a potential client about its efficacy, the best way to identify these will be by putting the writer in the shoes of the customer. Nevertheless, here are some of  the noteworthy features.

• Error-free content: Website content must be free of typos, free of grammatical errors as also free of abusive or provocative material because these are not only considered unethical and disgusting by the readers abut are also disliked by search engines.
• Effortless Navigational facilities: Effortless and easy navigational facilities is considered to be one of the prime criteria for a website content. In a fast moving digitized world, visitors can hardly afford to waste time in navigation.
• Focused Content works best: Bestow your web page with a clear focus while ensuring that the keywords sustain that focused issue. For instance, if your page is about tuning automobile engines, stay tuned to that. Do not digress into devices that are used  in checking the battery power or  what happens when you drive with under-inflated tires. You may touch on factors that are related to engine tuning of various Marques of automobiles but not on maintenance of car engines in a generic way. Meanwhile, remember that Google’s search engine also analyzes page content. However, instead of just scanning for page-based text, Google’s technology analyzes  the full content of a page and factors relating to fonts, subheads and appropriate location of each word.
• Essential Pages: Three pages that are essential for any commercial website consist of the About page, the Service page and the Contact page.  While the first one would provide the reader with the structure of the Company, the second would describe the services it offers and the third informs the reader how to get in touch with the Company. Needless to say, all the three pages are crucial in terms of usefulness of the website.

Continue Reading Effective Ways of Creating Website Content Strategy – Part 2