Yes; since it provides traffic data, global ranking and sundry other wealth of information on 30 million websites, while its own website is visited by 10 million people every month. Consequently, with Alexa website, business persons can easily figure out websites that are most successful on the Internet. What’s more, anyone using Alexa can classify success by:

• The country the website is registered with
• The category the website belongs to, and
• The keywords that are associated with the site

Incidentally, even though there are people associated with web development industry having qualms about agreeing that Alexa is the most reliable popularity ranking system, this Amazon flagship unit, nevertheless stands at the forefront of worldwide website ranking while receiving universal appreciation for the same  from the four corners of our lonely planet. If you do not believe me, you may Google with the keyword “website ranking” to check the veracity of my statement. Hundred to one, the result will be ‘Alexa.Com’.

However, there is also a practical side to all that sweet talk and so we might as well explore the positive side of Alexa ranking. For instance:

>> While taking calculated risk in regard to the financial stability of a website, venture capitalists often consider Alexa ranking that invariably prove very effective. Alexa ranking also becomes helpful in determining the overall popularity of a website.

>> High Alexa ranking also attracts advertisers when negotiating high value ad budget for upscale consumer durables.

>> Alexa rank also proves to be a very useful tool in determining the financial viability of a website in terms of its overall popularity.

>> Tracking the movement of a website’s Alexa rank is a common practice for many web developers and blog owners. By maintaining vigilance on the movement of the rank, especially in relation to changes made to the site, web developers and blog owners can take decisions on the effectiveness of the changes or additions to the site for taking necessary actions.

In conclusion, Alexa ranking may be considered quite important to websites, fundamentally because it provides recognition, enhances the potential of monetization while catering relevant info that helps web developers to improve the standard of their sites by way of improving the sites’ visitor experience.