While poet William Cowper yearned for “Society friendship and love, divinely bestowed upon man, How soon I would taste you again”, modern day businesses have harnessed the power of society in the form of crowdsourcing  to improve their SEO.

Incidentally, the term ‘crowdsourcing’ represents a combination of two words,  ‘crowd’ and ‘outsourcing’ that has been  coined by Jeff Howe and Mark Robinson few years ago. However, it is applicable only in matters relating to the internet and so is considered a contemporary phenomenon .

Put yourself in your customers’ shoes’, hollers your SEO agent, every time this august personality steps into your office. And he/she is just about right too because the key to breaking through to better ranking in Google SERPs invariably involves putting yourself in your customers’ shoes, (knowing their mindset) especially when they are conducting online keyword search.

However, putting yourself in your customers’ shoes oftentimes proves difficult for business persons because running a business in a profitable way itself is a difficult task. Besides, you can not put yourself in your customers’ shoes unless you know your customers well. This again is an enigma, because despite all your eagerness and efforts, you can never reach it as you are not the Allah. In other words, this makes customer engagement a challenging proposition, creating a hindrance towards improving your SEO. Although there are a few ways and means through which businesses can achieve this tricky task, crowdsourcing may be considered as one of the best as it also has some element of cool in it.

Incidentally, in the world of SEO, crowdsourcing can be used for several purposes while the most frequent use for Internet marketers and bloggers include content creation. You may also use crowdsourcing for feedbacks or ideas, but by and large, it is used for content and for that reason it is considered as a powerful SEO weapon, in whatever fashion you may use it. As a matter of fact, you may use it for all, leveraging Twitter as well as other social networks. Why, you can also directly contact people whose opinion you think matters most.

Now that you have become fairly familiar with crowdsourcing techniques, we might as well get into power of crowdsourcing for promotion and SEO matters. In order to start the ball rolling, you need to create a themed post. Just think of a basic idea and if you fail to find any, hit upon the current buzz. Now create a few intelligent and relevant questions on that topic and send these across any of the social networks you are attached to and wait for results. Ninety to one you will get fantastic results. If your option revolved round content creation, you will get genuine write ups coming  direct from people who know what they are talking about, especially where every word counts.